Five Truths Of The Future Of Digital Signage In Retail

We live in a fast-paced world of instant gratification, digital interaction and visual stimuli. In order to adapt and increase the fast response in the digital era, retailers need to provide better service to their customers.

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Content is at the core of retail signage, and the streaming options need to be optimised to target the customers’ understanding and perception. By using cameras, mobile devices and applications, the sensors that process the personal data have to achieve the customer’s maximum satisfaction.

Retail leaders such as Walmart are incorporating digital signage solutions to facilitate and transform their operational process and customer experience. But what are the technologies responsible for changing the future of the retail industry?

Artificial Intelligence (AI)

Retailers looking for ways to optimise marketing efforts find retail signage options, such as those from, that include eye-tracking and voice and facial recognition – a way to capture, manage and monitor audience reactions to visual input on the screen. These AI-based systems are capable of helping retailers to tailor content specific for certain groups of people, or even for individuals when they are looking at the screen.

Big Data and Data Analytics

Data processing, machine learning and intelligence data analysis empower retailers with meaningful information to make smarter, faster and stronger sales.

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Internet of Things (IoT)

IoT is disrupting the retail industry by improving the customer experience and creating interaction, optimising supply chain operations and creating new channels and revenue streams for market categories such as the emerging connected home.

Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR)

The future of content and branding for retail is amplified by the use of AR, VR, and MR, helping to personalise customer service in the store of the future. These immersive technologies create contextual experiences reaching beyond physical and digital channels.

Personalisation and Digital Media

Advanced algorithms understand and analyse products and services, giving solutions that accelerate customers’ satisfaction thanks to the improved servicing that uses facial recognition and personalisation. This results in the suggestion of personalised content with which customers interact through digital devices.

This may sound like something from the movie Minority Report, but the future is here and retailers have no time to waste in implementing a successful digital transformation.

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