Email marketing is a popular way of communicating with prospects or customers.
Mobile is presently the standard option to view email. Studies show that mobile accounts for nearly fifty percent of email open rates, and that keeps increasing.
And if your emails are not mobile optimized, there is a high chance that more than sixty percent gets deleted.
Therefore, it is essential to know about the mobile-first email design principles.
As you read ahead, this article will discuss the definition and benefits of a mobile-first design and a tip on how to find email addresses for free to build a prospects list.
Find email addresses for free.
Use email lookup tools such as GetEmail.io to find email addresses for free.
Though the tool’s free plan comes with access to limited features, it would be enough for you to test the efficiency of the tool.
Then you may go for the paid plan for more searches.
You may ask, why is GetEmail.io preferred among the other email lookup tools?
And the answer is pretty straightforward.
This tool is best known for its high accuracy rate and excellent customer support.
While opening the email, every individual pays attention to the look, design, and then text.
The design and content of the email – illustrations, graphics, colors, fonts – all play an essential role in the success of an email marketing campaign.
Though the email design will not directly have an impact on the open rate, it’s not that people will open your emails only because of the excellent design.
However, it doesn’t imply you shouldn’t invest time and effort into it.
You should make your email design unique and distinguish it from competitors and make a good impression among the readers.
Mobile-first email design – what is it anyway?
This is a case where you start by designing for the mobile version first before planning for the desktop.
And this approach comes with some advantages;
Benefits of choosing a mobile-first design
- The mobile-optimized design doesn’t just appear suitable on mobile; instead, it looks appealing on desktop.
You may wonder, how?
Well, for the providers, it is pretty easy to adapt a mobile-first design to big screen sizes than adapting big screen design to mobile devices.
- When compared with mobile usage, desktop use is reducing.
As mentioned above, the email open rates are higher on mobile, and it is sure to grow further in the future.
Therefore, a mobile-first design approach is an ideal practice to succeed.
- When you choose the mobile-first design, you are choosing customer experience first.
According to a study, more than fifty percent of the audience are less likely to engage with an organization when they encounter a bad mobile experience.
Are you convinced? What would you prefer now?
I hope you will choose a mobile-first email design in all your future campaigns.
As you saw, the mobile-first email design doesn’t give you a challenging experience. Learn the principles of a mobile-first design so that you will have an idea of what to do and what not to do.